Privacy Policy

1. Who We Are

UProperty.sg is a Singapore-based property education and property intelligence platform founded by Andrew Koh. The website provides general property market insights, educational content, calculators, planning perspectives, property-readiness tools and Singapore property-related resources.

Website: https://uproperty.sg/

This Privacy Policy applies to personal data collected through UProperty.sg and related communication channels connected to enquiries made through this website.

2. Personal Data We May Collect

We may collect personal data when you voluntarily interact with UProperty.sg, including when you:

• submit a contact form;
• request a property consultation;
• ask about buying, selling, renting, leasing, upgrading or investing;
• subscribe to updates, newsletters or market insights;
• comment on articles, where comments are enabled;
• use website calculators, forms, readiness tools or enquiry tools;
• communicate with us by email, WhatsApp, phone, social media or website forms;
• provide information for a potential property-related engagement;
• interact with embedded content, analytics tools, spam filters or third-party website features.

Personal data collected may include:

• name;
• email address;
• phone number;
• property enquiry details;
• property ownership or property-search information voluntarily provided by you;
• budget range, preferred location, property type or planning intention voluntarily provided by you;
• IP address;
• browser type and device information;
• website usage data;
• form submission timestamps;
• communication records;
• any other information you voluntarily submit.

Please do not submit sensitive, unnecessary or excessive personal information unless it is relevant to your enquiry and you are comfortable providing it.

3. How We Collect Personal Data

We may collect personal data directly from you, automatically through website technology, or through third-party services used to operate the website.

Direct collection

This includes information you provide through forms, email, phone, WhatsApp, social media, comments, consultation requests, property enquiries or other voluntary submissions.

Automatic collection

This may include IP address, browser type, device information, referral source, pages visited, approximate location derived from technical data, cookie identifiers and interaction data.

Third-party collection

Third-party providers may process limited data when they support hosting, analytics, spam prevention, security, forms, email delivery, embedded media, maps, social sharing or website performance.

4. Purposes for Collection, Use and Disclosure

We may collect, use and disclose personal data for purposes including:

• responding to your property-related enquiries;
• arranging follow-up communication where requested;
• providing general property education and information;
• understanding your stated property goals or planning context;
• supporting potential property consultation or estate agency-related engagement;
• sending updates, newsletters or market insights where consent is provided or where permitted by law;
• administering the website;
• improving website content, layout, calculators, tools and user experience;
• preventing spam, fraud, abuse, unauthorised access and cyber-security risks;
• maintaining records of enquiries and communications;
• complying with applicable laws, regulations, legal requests and regulatory obligations;
• supporting CEA-related compliance, professional conduct, documentation or due diligence where estate agency work is involved;
• protecting the rights, safety, property and legitimate interests of UProperty.sg, users and the public.

We do not sell or rent personal data to unrelated third parties.

5. Consent and Withdrawal of Consent

By voluntarily submitting personal data through UProperty.sg, you consent to the collection, use and disclosure of your personal data for the purposes stated in this Privacy Policy and for purposes reasonably connected to your enquiry.

You may withdraw consent for certain uses of your personal data by contacting us. Withdrawal of consent may affect our ability to respond to your enquiry, maintain communication, provide requested information, or continue any related service.

Withdrawal requests may be subject to identity verification, legal obligations, regulatory obligations, record-keeping requirements and reasonable processing time.

6. Property Enquiries and CEA-Related Handling

If your enquiry relates to buying, selling, renting, leasing, upgrading, new launches, resale properties, property investment, property marketing or estate agency-related services, personal data may be used to assess your enquiry and respond appropriately.

Where regulated estate agency work is involved, personal data may be handled in connection with CEA-related professional requirements, client care obligations, anti-money laundering checks, conflict checks, documentation, record-keeping, appointment confirmation, identity verification and transaction due diligence.

7. Marketing, Newsletters and Do Not Call Safeguards

If you subscribe to market updates, newsletters or property insights, we may use your contact details to send you relevant updates. You may unsubscribe or request to stop receiving such communications at any time.

If we send marketing messages to Singapore telephone numbers by voice call, SMS, fax, WhatsApp or similar channels, we will aim to comply with applicable PDPA and Do Not Call requirements, including consent, withdrawal and DNC-related obligations where applicable.

Service-related replies to your enquiry, appointment follow-ups, requested information, compliance-related communication and transaction-related communication may still be sent where necessary and permitted by law.

8. Cookies and Similar Technologies

UProperty.sg may use cookies, pixels, tags, scripts and similar technologies for website functionality, analytics, security, spam prevention, user experience, content performance and basic marketing measurement.

Functional cookies

These help the website operate properly, remember preferences and support basic site functions.

Analytics cookies

These help us understand how visitors use the website, which pages are viewed, and how content can be improved.

Comment cookies

If comments are enabled and you leave a comment, you may choose to save your name, email address and website in cookies for convenience.

Login and editing cookies

If login or publishing functionality is enabled, WordPress or related tools may use cookies to manage authentication, screen preferences, editing status and security.

You may disable cookies through your browser settings. Some website functions may not work properly if cookies are disabled.

9. Analytics, Advertising and Website Improvement

UProperty.sg may use analytics or performance tools to understand website traffic, content performance, visitor behaviour, device type, referral source and general engagement trends.

These tools may collect technical identifiers, cookie data, IP-related information, browser information, interaction data and aggregated usage statistics. We use this information to improve website content, performance, accessibility, user experience and educational relevance.

If advertising, remarketing or conversion tracking tools are used in future, they may involve third-party cookies or similar technologies. Users may manage cookie preferences through browser settings or relevant third-party opt-out tools where available.

10. Comments, Gravatar and Public Submissions

If comments are enabled and you leave a comment, we may collect the information shown in the comment form, your IP address and browser user agent string for spam detection and moderation.

An anonymised hash created from your email address may be provided to the Gravatar service to check whether you use it. After comment approval, your profile image may be visible publicly in the context of your comment.

Comments and related metadata may be retained for continuity, moderation, spam prevention and record-keeping purposes unless removal is requested and approved.

11. Media Uploads and Metadata

If user media uploads are enabled, you should avoid uploading images or files containing embedded location data, EXIF GPS metadata or unnecessary personal information.

Visitors may be able to download and extract metadata from publicly available media. We are not responsible for metadata voluntarily embedded in files uploaded or submitted by users.

12. Embedded Content and Third-Party Websites

Articles and pages on UProperty.sg may include embedded content such as videos, maps, property tools, social media posts, articles, calculators, images, forms or third-party widgets.

Embedded content from third-party websites behaves as though you visited those websites directly. These third parties may collect data, use cookies, deploy tracking technologies, monitor interactions and process data under their own privacy policies.

We encourage users to review the privacy policies and terms of external platforms before interacting with embedded content.

13. Disclosure of Personal Data

We may disclose personal data where reasonably necessary for the purposes described in this Privacy Policy, including to:

• website hosting providers;
• form, email, CRM, newsletter or communication service providers;
• analytics, security and spam-prevention providers;
• IT, technical, design or website maintenance providers;
• licensed estate agency, compliance, administrative or transaction-support parties where relevant to a property enquiry or engagement;
• professional advisers such as lawyers, accountants, auditors, insurers or consultants where necessary;
• public authorities, regulators, law enforcement or government agencies where required by law;
• other parties where you have given consent or where disclosure is permitted or required by law.

We do not disclose personal data to unrelated third parties for their independent marketing purposes without consent.

14. Anti-Scam, Payment and Transaction Safety

UProperty.sg does not collect option fees, exercise fees, deposits, stamp duties, rent, sale proceeds, down payments or other property transaction monies through this website.

Users should make property-related payments only through proper, verifiable and authorised channels. You should verify payment instructions directly with the relevant official party, licensed estate agency, law firm, developer, landlord, seller, bank or government authority before making payment.

We may retain enquiry and communication records where necessary to prevent fraud, scams, impersonation, misuse, disputes or regulatory issues.

15. Retention of Personal Data

We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, or as required for legal, regulatory, compliance, accounting, audit, dispute-resolution, fraud-prevention, website administration or business-record purposes.

Different types of data may be retained for different periods depending on the nature of the enquiry, whether an engagement proceeds, whether regulatory or transaction records are involved, and whether legal or compliance obligations apply.

When personal data is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it where appropriate.

16. Accuracy of Personal Data

We rely on you to provide accurate, complete and updated personal data. If your personal data changes, or if you believe the data we hold is inaccurate, please contact us to request correction.

We may take reasonable steps to verify the accuracy of personal data where it is likely to be used to make a decision affecting you, or where required for compliance, transaction or communication purposes.

17. Access and Correction Rights

Subject to applicable law, you may request access to personal data we hold about you, or request correction of inaccurate personal data.

Access or correction requests may be subject to identity verification, legal exceptions, regulatory restrictions, reasonable administrative processing time and reasonable fees where permitted by law.

18. Data Security

We take reasonable administrative, technical and organisational steps to protect personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal, loss or similar risks.

Security measures may include access controls, password protection, secure hosting, software updates, spam filtering, malware protection, limited access to enquiry records, website monitoring and reasonable operational safeguards.

However, no website, email, messaging platform, internet transmission or storage system can be guaranteed completely secure. You submit personal data at your own risk.

19. Data Breach Management

If a data breach occurs, we will take reasonable steps to assess, contain, investigate and respond to the incident.

Where a breach is assessed to be notifiable under applicable PDPA requirements, we will take steps to notify the Personal Data Protection Commission and affected individuals where required by law.

20. Overseas Transfers of Personal Data

Some website service providers, hosting providers, analytics tools, email systems, security tools or cloud-based platforms may store or process data outside Singapore.

Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to the protection under the PDPA, where required.

21. Children and Minors

UProperty.sg is intended for general property education and is not directed at children. We do not knowingly collect personal data from minors without appropriate consent.

If you are a minor, please obtain consent from a parent or guardian before submitting personal data through this website.

22. Links to Official Sources and External Platforms

UProperty.sg may link to official sources and external platforms for user convenience. These may include:

External websites are governed by their own privacy policies and terms. UProperty.sg is not responsible for the privacy practices, content or security of external websites.

23. Limitation and Protection of Rights

While we make reasonable efforts to protect personal data, UProperty.sg shall not be liable for loss, misuse, unauthorised access, disclosure, corruption, deletion or interception of personal data caused by factors beyond our reasonable control.

This includes cyberattacks, third-party platform failures, hosting incidents, user device compromise, email interception, messaging-platform risks, user error, inaccurate information submitted by users, or unlawful acts by third parties.

24. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulatory guidance, website functions, business practices, technology, service providers or operational requirements.

The updated version will be published on this page with a revised effective date. Continued use of UProperty.sg after updates are published means you acknowledge the updated Privacy Policy.

25. Contact Us

For privacy-related enquiries, access requests, correction requests, withdrawal of consent, data protection concerns or PDPA-related matters, please contact:

UProperty.sg
Email: hello@uproperty.sg
Website: https://uproperty.sg/

Please include sufficient details for us to identify your request. We may require verification before processing access, correction or withdrawal requests.