Privacy Policy
UProperty.sg
Effective Date: [22 Feb 2026]
1. Who We Are
UProperty.sg (“we”, “us”, “our”) is a Singapore-based real estate advisory and property intelligence platform.
Website: https://uproperty.sg
UProperty.sg provides general property market insights, strategic planning perspectives, and educational content relating to Singapore’s residential property market.
Where property advisory services are provided by a licensed real estate salesperson, such services are conducted in accordance with the regulations and professional standards set by the Council for Estate Agencies (CEA), Singapore.
This Privacy Policy explains how we collect, use, disclose, and protect personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
2. Collection of Personal Data
We may collect personal data when you:
Submit a contact form
Book a consultation
Subscribe to updates or newsletters
Leave comments on articles
Register for an account (if enabled)
Communicate with us via email or website forms
Personal data collected may include:
Name
Email address
Contact number
IP address
Browser type and device information
Any information voluntarily submitted in your message
We only collect personal data that is reasonably necessary for legitimate business purposes.
3. Purpose of Collection
Your personal data may be used for:
Responding to property-related enquiries
Scheduling consultations
Providing requested advisory services
Sending market insights or updates (if consent is provided)
Website administration and spam prevention
Compliance with legal and regulatory requirements (including CEA obligations)
We do not sell or rent personal data to third parties.
4. Comments on the Website
When visitors leave comments:
We collect data shown in the comments form
We collect the visitor’s IP address and browser user agent string for spam detection
An anonymised hash of your email address may be provided to Gravatar to determine if you use their service. After approval, your profile image may be visible alongside your comment.
Comments may be retained indefinitely to maintain discussion continuity and moderation efficiency.
5. Media Uploads
If users upload images (where enabled):
Avoid uploading images containing embedded location data (EXIF GPS)
Visitors may download and extract location data from images posted publicly
We are not responsible for metadata voluntarily embedded by users.
6. Cookies
UProperty.sg uses cookies for functional and analytical purposes.
Comment Cookies
If you leave a comment, you may opt to save your name, email and website in cookies for convenience. These cookies last up to one year.
Login Cookies
If login functionality is enabled:
Temporary cookies determine browser compatibility
Login cookies last up to two days
“Remember Me” extends login for two weeks
Screen preference cookies may last up to one year
Editing Cookies
If an article is edited or published, a cookie storing the post ID may be saved for 1 day. It contains no personal data.
You may disable cookies through your browser settings, though some website functions may not operate optimally.
7. Embedded Content from Third Parties
Articles may include embedded content (e.g., YouTube videos, maps, articles).
Embedded content behaves as if you visited the external website directly. These third-party websites may:
Collect data
Use cookies
Deploy tracking technologies
Monitor interactions
We encourage users to review the privacy policies of third-party platforms.
8. Disclosure of Personal Data
We may disclose personal data only when necessary:
To comply with Singapore laws and regulatory requirements
To respond to lawful requests by public authorities
To service providers supporting website operations (e.g., hosting, spam detection)
Where required under CEA or other statutory compliance obligations
If password reset is requested, your IP address may be included in the reset email for security verification.
We do not disclose personal data for marketing by unrelated third parties.
9. Retention of Personal Data
We retain personal data only for as long as necessary to:
Fulfil the purposes for which it was collected
Meet legal, regulatory, tax, or compliance obligations
Maintain proper business and audit records
Comments and related metadata may be retained indefinitely unless removal is requested.
Registered users (if applicable) may view, edit, or delete their personal data, except usernames.
10. Your Rights Under PDPA
Under the Personal Data Protection Act (PDPA), you may:
Request access to personal data we hold about you
Request correction of inaccurate data
Withdraw consent (subject to legal or contractual restrictions)
Request erasure of data where applicable
Requests may be subject to identity verification and reasonable administrative processing time.
11. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal data from:
Unauthorised access
Collection
Use
Disclosure
Modification
Disposal
However, no internet transmission is completely secure. Users submit information at their own risk.
12. International Data Transfers
Where third-party service providers are located outside Singapore (e.g., hosting providers or spam detection services), we take reasonable steps to ensure comparable data protection standards consistent with PDPA requirements.
13. Automated Spam Detection
Visitor comments may be checked using automated spam-detection services to protect the integrity of the website.
14. Regulatory Disclaimer
UProperty.sg provides general property information and market insights.
Nothing on this website constitutes financial, legal, or tax advice.
Property transactions in Singapore are regulated by the Council for Estate Agencies (CEA). Where agency services are provided, they are conducted in compliance with applicable CEA regulations and advertising guidelines.
Users are advised to seek independent professional advice before making property decisions.
15. Contact Us
For PDPA-related enquiries, data access requests, or corrections:
Email: hello@uproperty.sg
Website: https://uproperty.sg