Mass-personalisation and collaboration leading the way for retailers.
LAST December, SK-II's revolutionary smart store concept landed in Singapore as part of the brand's move to create unique and personalised consumer-led experiences for their consumers.
The Future X Smart Store wowed visitors with its immersive and intuitive state-of-the-art technologies which provides them a personalised skin analysis, then displays the recommended SK-II products via the Smart Beauty Bar and teaches them how to attain crystal clear skin.
With the digital economy coming to the forefront, SK-II is one of several retailers which are evolving in the way they market and engage shoppers to accommodate more participation from the ground up.
Shoppers can now be involved in co-creating products, with social media helping to identify shopper expression and amplified product wants that shoppers are keen to associate themselves with.
Adapted from The Business Times 21 March 2019